MTT153: Your Guide To Buying, Connecting & Using MIDI Keyboards 

This is the Privacy Policy for the Midnight Music website located at www.midnightmusic.com (“Site”).

The Site is operated by Midnight Music Pty Ltd ABN 87 619 652 603 (“Midnight Music” or “Company” or “we” or “us”).

Midnight Music understands the importance of protecting your personal information and undertakes to adhere to this privacy policy at all times to ensure your personal information is effectively safeguarded.

Information you provide to us

The Site provides various places for users to provide information. We collect information that users provide by filling out forms on the Site, communicating with us via contact forms, responding to surveys, search queries on our search feature, providing comments or other feedback, providing information when ordering a product or service via the Site, and other circumstances where collecting personal information is reasonable and permitted by the Laws of the State of Victoria, Australia.

We use information you provide to us to deliver the requested product and/or service, to improve our overall performance, and to provide you with offers, promotions, and information.

Information we collect through automatic data collection technology

As you navigate through the Site, we may use automatic data collection technologies including Google Analytics to collect certain information about your equipment, browsing actions, and patterns. This will generally include information about your location, your traffic pattern through our Site, and any communications between your computer and our Site. Among other things, we will collect data about the type of computer you use, your Internet connection, your IP address, your operating system, and your browser type.

The information we collect automatically is used for statistical data and will not include personal information. We use this data to improve our Site and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.

Use of cookies and pixels

Similar to other commercial websites, our Site utilises a standard technology called “cookies” and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

The Company reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. The Company reserves the right to use these pixels in compliance with the policies of the various social media sites.

Use of SMS

We collect mobile phone numbers to send SMS messages. By providing your mobile number, you consent to receive SMS communications from us regarding our products, services, and promotions. We will not share your mobile number with third parties. Message frequency may vary based on your interaction with us. Message and data rates may apply. You can opt-out of receiving SMS messages at any time by following the instructions provided in the message or by contacting us directly.

How we manage personal information

Midnight Music undertakes to take all commercially reasonable steps to ensure that all personal information collected by us is accurate, up-to-date, complete and stored securely. When your personal information is no longer required for the purposes which Midnight Music uses personal information, all commercially reasonable steps will be undertaken to securely destroy that information.

How your personal information will be used

We use personal information for purposes of presenting our Site and its contents to you, providing you with information, providing you with offers for products and services, providing you with information about your subscriptions and products, carrying out any contract between you and the Company, administering our business activities, providing customer service, and making available other items and services to our customers and prospective customers.
From time-to-time, we may use the information you provide to us to make you offers to purchase products and services provided by third parties in exchange for a commission to be paid to us by such third parties. Should you opt to take part in such promotions, the third parties will receive your information.

Disclosure of your information

Midnight Music considers personal information we collect about you to be confidential and will not disclose such information to third parties except in the following circumstances:

• Where you have consented to your personal information being provided to a third party;
• Where Midnight Music is required by law to disclose your information; and
• Gaining access to your personal information held by Midnight Music

Except in circumstances where access to your personal information may be denied by the Privacy Act or other Law of the State of Victoria, Australia, your personal information will be provided to you upon request.

Visitors’ General Data Protection Regulation rights

If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation (GDPR). These include the following:

• We will retain the any information you choose to provide to us until: (a) you ask us to delete the information; (b) we decide to cease using our existing data providers; or (c) the Company decides that the value in retaining the data is outweighed by the costs of retaining it.
• You have the right to request access to your data that the Company stores and the rights to either rectify or erase your personal data.
• You have the right to seek restrictions on the processing of your data.
• You have the right to object to the processing of your data and the right to the portability of your data.
• To the extent that you provided consent to the Company’s processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.
• You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.
• We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

Contact us

Should you have any queries in relation to the above or require further information regarding the Privacy Policy please contact us:

Midnight Music Pty Ltd
PO Box 219
Glen Waverley
Victoria 3150
AUSTRALIA

Email address: support@midnightmusic.com